kyleigh mccomish
the problem:
skincare advertising often leans too far in one direction, either overly clinical and ingredient-focused or overly aspirational and disconnected from real use. while products are beautifully presented, the actual experience of using them is rarely communicated. texture, movement, and interaction with the skin are often treated as secondary, which makes it harder for audiences to form an emotional connection or understand what makes a product feel different.
the goal:
- create a brand, visual system, and campaign that brings the sensory side of skincare to the forefront
- feel intimate and elevated while remaining approachable
- consistent visual language that could carry across multiple formats and moments without losing clarity or cohesion
the solution:
lumis is a clean and minimalistic skincare brand that focuses on simplicity, sensory experience, and visual clarity. the brand emphasizes how products feel and behave on the skin, creating a more intuitive and emotional connection. this carries into the campaign, where texture-driven visuals and close-up interactions highlight each formula in real time, building a cohesive system that reinforces the idea of radiance from within.
project overview:
student project- focus on AI creative pipelines
date: 2026
scope: creative direction, art direction, editing, brand design, packaging design, copywriting
design: photoshop, illustrator, premiere pro
mockups and photography: illustrator, photoshop, lightroom, gemini, chatgpt
