SELECT WORK
EXPLAINER
"No Food or Drink in the Lab"
Created for the UofSC School of Journalism and Mass Communications, this explainer video delivers a simple message-no food or drink in the lab-through playful, multimedia-driven motion. I wanted to turn a basic rule into something memorable, using visual storytelling to make compliance feel engaging rather than restrictive. The piece combines typography, photography, and rhythmic animation to keep the viewer’s attention while clearly communicating the rule. My goal was to strike that balance between educational and entertaining, using timing and contrast to reinforce clarity and tone.
Initial Style Frame- First Draft
EXPLAINER
Explainer Video I "The Bearded Man"
This narrative explainer video explores an outdated law prohibiting bearded men from kissing women in public- a real piece of legislation that’s as absurd as it sounds. My goal was to turn that absurdity into a visual story that educates while entertaining, blending humor, pacing, and design clarity. I used a narrative structure to guide viewers through the historical context of the law, illustrating how storytelling and motion can make even niche topics engaging. The final piece blends strong character animation, motion graphics, and comedic timing to keep audiences curious and amused.
Initial Style Frame- First Draft
LOGO ANIMATION
Popmart
Pop Mart’s identity is colorful, bouncy, and full of life- and I wanted their logo animation to feel the same. My concept centered on motion that mirrors the brand’s energy: fast, fun, and full of personality.I used timing, scale, and elasticity to create a sense of play, giving the logo a tactile, toy-like bounce that reflects Pop Mart’s collectible culture. The result is a compact piece of motion branding that feels joyful, kinetic, and true to the brand’s pop sensibility.
LOGO ANIMATION
818 Tequila
For this logo animation, I focused on embodying the earthy sophistication of 818 Tequila. The goal was to integrate key brand symbols-cacti, desert motifs, refreshment- into a motion that feels organic and refined.The pacing is slow and deliberate, allowing each movement to mirror the brand’s grounded, handcrafted feel. I leaned into smooth transitions and kinetic movements to evoke the spirit of the product while reinforcing its modern, high-end aesthetic.
SOCIAL MEDIA
Alpine Beverages, "Made from the Earth"
This project involved creating two short-form motion graphics for Alpine Water’s social media campaign. The goal was to capture the brand’s crisp, refreshing identity while optimizing for the fast-paced, vertical storytelling style of social platforms. I approached each piece as a visual extension of the brand—clean, cool, and invigorating.
SOCIAL MEDIA
Jeni's Ice Cream
Inspired by Jeni’s handcrafted aesthetic, this motion ad captures the brand’s playful energy and bright charm. My goal was to translate the sensory experience of ice cream into motion- fun textures, organic pacing, and a tone that feels equal parts indulgent and lighthearted.Through expressive typography, fluid transitions, and a bright color palette, the piece reflects Jeni’s commitment to creativity and joy. Every movement was designed to feel smooth, creamy, and deliberate- just like their ice cream.
INFOGRAPHIC
UFO Sighting Statistics
Created as a data-driven motion infographic, this piece visualizes global UFO sightings through dynamic motion, bold design, and playful pacing. I wanted to take an unusual dataset and make it visually compelling, turning cold statistics into an engaging story about curiosity and the unknown. The animation combines data visualization, clean typography, and smooth transitions to highlight patterns and trends while keeping a sense of wonder. My goal was to balance clarity and intrigue, inviting viewers to question what’s out there while appreciating the power of design to bring data to life.
TITLE SEQUENCE
The Scalpel Society
Created as a concept title sequence for The Scalpel Society, a psychological thriller series, this piece sets the tone for the show’s dark and methodical world. My goal was to capture the tension between precision and chaos- the clean cut of the typography against the messiness of blood. Using controlled motion, stark contrast, and deliberate pacing, I built an atmosphere that feels both clinical and unsettling. The title sequence was designed to bring viewers into the story before it even begins- hinting at secrets, patterns, and the fine line between order and madness.
GRAPHIC DESIGN
