kyleigh mccomish
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the problem:
the goal:
the solution:
buying condoms is still awkward, inconvenient, and often avoided altogether. despite being widely available, access is inconsistent in the moments people actually need them- late at night, on the go, or in social settings where discretion matters most.
for a generation that expects convenience and engaging design, the experience hasn’t kept up. condoms are treated as a last-minute purchase rather than an everyday essential, creating friction both socially and behaviorally.
- create a brand that removes stigma while making protection feel approachable, intentional, and easy to engage with.
- promote transparency around sexual health, using clear communication and accessible education to support more informed decisions.
- balance playfulness with responsibility: building something that feels culturally relevant while still grounded in real-world impact.
wrapped is a subscription service that delivers condoms directly to your door each month, removing the need for last-minute purchases and ensuring consistent access.
this is supported by a direct-to-consumer website for easy purchasing and management, as well as vending machine activations in major cities and college campuses- bringing protection into the moments where it’s needed most.
project overview:
student project
date: 2026
scope: brand identity, packaging, UX/UI design, print collateral, content creation, campaign and art direction, experiential design
design: photoshop, illustrator, adobe xd
mockups and photography: illustrator, photoshop, lightroom, gemini
